Salt Branding’s work for global PR firm WE Communications (WE) was awarded a Gold for Best Visual Identity in the Professional Services sector and a Bronze for Best Creative Strategy at the 2016 Transform Awards North America. This achievement recognizes Salt’s excellence in defining what makes brands truly essential.
The Transform Awards sets a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic and creative communications.
Established seven years ago in Europe, the Transform Awards has evolved into a global celebration of the indispensable talent that exists within the branding sphere.
Salt’s collaboration with WE defined their new positioning, visual identity, and brand voice. In particular, the focus was on capturing what was unique, authentic and differentiating.
The re-branding campaign inspired the complete redesign of their website, from content strategy to visual storytelling, to tone and voice, to iconography and user experience.
“From start to finish, SALT have been insanely good partners – thought provokers, engineers, soul whisperers, therapists – and just a heck of a lot of fun to work with. The impact on our business has been phenomenal,” said Jennifer Granston Foster, COO at WE.
You’ll find the full case study here.