We work at the intersection of brand and digital, helping ambitious leaders define and express what makes their business truly essential.

We create and evolve brands, products and services by developing the core elements of strategy, naming, visual identity and communication. By distilling what’s essential, we’re far more adept at the digital translation – web, mobile, user experience and content development. This fusion of brand and digital brings an exponential effect: highly compelling stories, genuine engagement, motivated advocates and tangible business results.

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If you're not essential, you're irrelevant

They dictate your market share, product viability and life span. They’re your stock price, media buzz and critical mass. They’re judge, jury, metric, evangelist or critic. Are you iconic or generic, relevant or unworthy? They make that call — and tweet and blog post. In a global, hyper-choice economy, they set the rules.

At Salt, we work with leaders to identify what makes their brand essential to people. Then we align those motivational drivers with a defined business strategy. When a brand is focused and engaged, the advantages multiply across every channel of communication. By bringing brand and digital together in one integrated experience, we’re able to tell more powerful and compelling stories. That’s how you reach people – and more importantly, how they reach out to you.

The Essential Checklist

  1. Is there a clear, focused and endorsed strategy?
  2. Is it strongly differentiated from competitors?
  3. Is it relevant and engaging to customers?
  4. Is it adept at delivering on concrete business objectives?
  5. Is it dynamic enough to motivate people inside your company?
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Be Greater.
Be a Gator.

Online education is here and it’s a reality. It’s no longer the domain of experiments and disruptors. All established, branded universities are trying to work out how they are going to thrive in this new digital, education economy. Salt is working with schools like the University of Florida, Arizona State University and Rutgers to help them lead in this new market by creating effective, lead-generation marketing campaigns and digital experiences that deliver the results, they and their future students are looking for. Visit University of Florida Online and see if online education is right for you.

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Clients

Services

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Leadership

PAUL PARKIN
Founder, Creative Director
DAVID NEUGEBAUER
Founder, Strategy Director
RICK HERRICK
Founder, Managing Director
ROB OSLER
Principal, SVP Strategy 
ERIK RITCHIE
Principal, SVP Strategy
CESAR CHIN
Principal, Creative Director
EVE LUPPERT
VP, HR and Operations
LUCIEN ETORI
Vice President, New York
JACK SKATES
Director, Digital Strategy

Jobs at Salt

Senior Visual Designer

Come to Salt and bring your vision to life. We’re seeking new talent for our design team.

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Design Intern

Continue your design education and launch your career. Salt is interviewing candidates for 12-week paid design internships.

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senior UX designer

Develop intuitive experiences for a variety of interactive media. Salt is looking to expand our digital team.

read more
Learn more about working at salt

Working at Salt will give you the opportunity to do some of the most influential work in your career for some of the most influential businesses in the world. From start-ups to Fortune 1000 companies, we build brands and digital experiences that will push your strategic, creative and technical capabilities.
 
With great benefits, a great environment and a desire to push the limits, we are looking for the best talent out there, whether you've got years of experience or you're just out of school.

For more information contact us, browse the job openings or follow us on Facebook to see what we're doing today.

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Essential Starts Here

SAN FRANCISCO
1265 Battery Street,
Levi’s Plaza
San Francisco, CA 94111
415.616.1500
NEW YORK
1345 Avenue of the Americas,
3rd Floor
New York, NY 10105
212.893.1170

General Inquiries

contact salt

New Business

contact rick

Job Inquiries

contact eve
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Download the Salt Branding Essentials Report

We polled six hundred consumers and two hundred senior marketers to find out what they think about brand personality and its impact on differentiation and favorability. Learn why it’s time for marketers to take brand personality seriously.

branding essentials report