Case Studies
What We Do
Our Capabilities
BrandStrategy, Architecture, Positioning, Brand Narrative, Brand Voice, Naming, Nomenclature, Brand Identity, Brand Guidelines, Brand Training and Management
CommunicationsInternal Brand Campaigns, External Brand Campaigns, Websites, Content, Video, Collateral, Social, Mobile, Native Apps, Experiences
Our Approach
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Crystallize
Setting the strategic course of your brand through alignment to business strategy, customer understanding, and competitive positioning.
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Create
Crafting a compelling and differentiated brand voice and visual language to enable a consistent brand expression across traditional and digital media.
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Activate
Bringing communications strategy and marketing planning to life through focused and engaging content, communications, and experiences.
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Optimize
Leveraging metrics to gauge the effectiveness of brand and marketing efforts and acting on that data to improve content and delivery.
Our Clients
Our Work
Essential Starts Here. Contact Salt
SF Office:
1265 Battery Street, Levi’s Plaza
San Francisco, CA 94111
NY Office:
1345 Avenue of the Americas, 3rd Floor
New York, NY 10105
SF: 415.616.1500
NY: 212.893.1170
Get in touch to learn more
Rick Herrick Founding Partner




















Aaron Edelberg
Associate Creative Director
Adam Lonero
Production Artist
Anissa Bromley
VP, Strategy
Carson Sloan
Designer
César Chin
Principal,
Chris Dallmar
Business Development Director
Chris Inclenrock
Creative Director
David Neugebauer
Founding Partner,
Dylan Jolliffe
Account Manager
Elizabeth Rowell
Production Director
Emma Jon
Designer
Erik Ritchie
Principal,
Eve Luppert
VP HR and Operations
Jack Skates
Director, Digital Strategy
Lauren Stentz
Strategist
Linda Gorski
Account Director
Lucien Etori
Vice President
Mark Barbeau
HR Director
Mary Polizzotti
Senior Content Strategist
Mason Allen
Account Manager
Matt Walsh
Associate Creative Director
Megan Brown
Account Manager
Michael Chavez
Senior Developer
Paul Parkin
Founding Partner,
Rob Osler
Principal,
Shirley Honda
Production Artist
Sophia Hernandez
Administrative Assistant
Taryn Waggoner
Senior Digital Producer
Professor Kevin Lane Keller
The Professor
Janice Roberts
The VC
Marc Randolph
The Entrepreneur