Be focused. Be engaging.

Be Essential®

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Now on
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Introducing, Salt New York

Visual Studio
Perception Visual Studio Modern, responsive, and targeted Read the full story
Expression Sling Making a deeper connection Read the full story
Transformation Milliken From manufacturer to innovator Read the full story
Engagement Pearson Education for a new generation Read the full story
Differentiation Logitech Connecting with hardcore gamers Read the full story
Growth ServiceSource Speak the language of the cloud Read the full story

What We Do

Our Capabilities

BrandStrategy, Architecture, Positioning, Brand Narrative, Brand Voice, Naming, Nomenclature, Brand Identity, Brand Guidelines, Brand Training and Management

CommunicationsInternal Brand Campaigns, External Brand Campaigns, Websites, Content, Video, Collateral, Social, Mobile, Native Apps, Experiences

Our Approach

  • Crystallize Crystallize

    Setting the strategic course of your brand through alignment to business strategy, customer understanding, and competitive positioning.

  • Create Create

    Crafting a compelling and differentiated brand voice and visual language to enable a consistent brand expression across traditional and digital media.

  • Activate Activate

    Bringing communications strategy and marketing planning to life through focused and engaging content, communications, and experiences.

  • Optimize Optimize

    Leveraging metrics to gauge the effectiveness of brand and marketing efforts and acting on that data to improve content and delivery.

Our Clients

Our Work

  • Kabam
  • RS Investments
  • CEC Harr Figures
  • CL Lobby
  • Slap
  • ExpEverest
  • Glu
  • Jawbone
  • Log
  • KNT
  • LinkedIn
  • Milliken
  • IADT
  • Microsoft
  • Microsoft Xbox One
  • Microsoft Surface
  • Pear
  • Sempra Truck
  • SES
  • SFDW
  • Nyca
  • SYM
  • Vault
  • Simply Natural
  • WiFi logo
  • Milliken Truck
  • Aaron Edelberg Aaron Edelberg Associate Creative Director linkedin
  • Adam Lonero Adam Lonero Production Artist linkedin
  • Anissa Bromley Anissa Bromley VP, Strategy linkedin
  • Carson Sloan Carson Sloan Designer linkedin
  • César Chin César Chin Principal,
    Creative Director
  • Chris Dallmar Chris Dallmar Business Development Director linkedin
  • Chris Inclenrock Chris Inclenrock Creative Director linkedin
  • David Neugebauer David Neugebauer Founding Partner,
    Strategy Director
  • Dylan Jolliffe Dylan Jolliffe Account Manager linkedin
  • Elizabeth Rowell Elizabeth Rowell Production Director linkedin
  • Emma Jon Emma Jon Designer linkedin
  • Erik Ritchie Erik Ritchie Principal,
    SVP Strategy
  • Eve Luppert Eve Luppert VP HR and Operations linkedin
  • Jack Skates Jack Skates Director, Digital Strategy linkedin
  • Lauren Stentz Lauren Stentz Strategist linkedin
  • Linda Gorski Linda Gorski Account Director linkedin
  • Lucien Etori Lucien Etori Vice President linkedin
  • Mark Barbeau Mark Barbeau HR Director linkedin
  • Mary Polizzotti Mary Polizzotti Senior Content Strategist linkedin
  • Mason Allen Mason Allen Account Manager linkedin
  • Matt Walsh Matt Walsh Associate Creative Director linkedin
  • Megan Brown Megan Brown Account Manager linkedin
  • Michael Chavez Michael Chavez Senior Developer linkedin
  • Paul Parkin Paul Parkin Founding Partner,
    Creative Director
  • Rick Herrick Rick Herrick Founding Partner,
    Managing Director
  • Rob Osler Rob Osler Principal,
    SVP Strategy
  • Shirley Honda Shirley Honda Production Artist
  • Sophia Hernandez Sophia Hernandez Administrative Assistant
  • Taryn Waggoner Taryn Waggoner Senior Digital Producer linkedin

Essential Starts Here. Contact Salt


SF Office:
1265 Battery Street, Levi’s Plaza
San Francisco, CA 94111

NY Office:
1345 Avenue of the Americas, 3rd Floor
New York, NY 10105

Call Us

SF: 415.616.1500
NY: 212.893.1170

Rick Herrick Rick Herrick

Get in touch to learn more

Rick Herrick Founding Partner

Join the Team

  • Senior Visual Designer

    Come to Salt and bring your vision to life. We’re seeking new talent for our design team.

    Apply Now
  • Account Manager

    Join Salt and help us bring order to chaos. We’re seeking collaborative managers to join our team.

    Apply Now
  • Senior UX Designer

    Develop intuitive experiences for a variety of interactive media. Salt is looking to expand our digital team.

    Apply Now
  • Design Intern

    Continue your design education and launch your career. Salt is interviewing candidates for 12-week paid design internships.

    Apply Now

Download the Branding Essentials Report

Four hundred senior marketing leaders give visibility into how their large organizations are tackling today’s most impactful issues in branding and communications. Learn where opportunities may exist for your brand to become truly essential to its customers.

Your name and email are all it takes to get the full report.

    • 40 Per Cent

      40% of marketing organizations do not use the data they collect.

    • "I was intrigued to find that Salt's two overarching themes support what I call "Branding Imperatives" – best practices that I believe are necessary to drive excellence in brand marketing in the future."

      Professor Kevin Lane Keller Tuck School of Business