Salt is proud to be the strategic branding partner of the WE+ Global Network


Salt Branding is now the strategic branding partner of the WE+ Network. A global alliance of like-minded, independent agencies with a single vision – to deliver the most exceptional and integrated services to their clients.

In addition to Salt, the network includes WE – a leading PR and Communications (formerly known as Waggener Edstrom), The Garrigan Lyman Group – a digital marketing agency and Radius – a global market research company.

Together these companies can provide a seamless service that connects the most compelling capabilities, industry resources and market perspectives to ensure their client can thrive in the now. And, with over 100 partner and affiliate locations around the world, we can do it at global scale with local expertise.

To learn more about the WE+ Network, please contact Rick Herrick at Salt Branding

email Rick

We build essential brands.

Because if you’re not essential – you’re irrelevant.

They dictate your market share, product viability and life span. They’re your stock price, media buzz and critical mass. They’re judge, jury, metric, evangelist or critic. They’re your customers, your prospects and your influencers. They call the shots and set the rules. And they alone will decide whether your brand is iconic or generic, relevant or unworthy.

At Salt, we work with leaders to identify what makes their brands essential to these powerful people: today’s consumers. We find intersections of growth among business strategies, market opportunities, and customer insights. When a brand is focused and engaged, it creates a multiplier effect by making the most of every consumer interaction, across channels, across touchpoints, across boundaries. It enables you tell more powerful and compelling stories, create richer expressions and deliver genuine engagement. In todays hyper-connected world, that’s how you reach people – and more importantly, how they reach you.

So, ask yourself - is your brand essential?

The Essential Checklist

Is there a clear, focused and endorsed strategy?
Is it strongly differentiated from competitors?
Is it relevant and engaging to customers?
Is it adept at delivering on business objectives?
Is it dynamic enough to motivate employees?
Is it going to make a difference in the world?

Helping PWP to Thrive on Complexity

visit PWP

Defining the ultimate Virtual Space

visit matterport

Expanding the global reach of TPG

visit TPG

Illuminating the world of lighting

visit Lumens

What's your essential brand profile?

At Salt, we talk a lot about ‘Essential’ brands.

read this opinion



  • Business Focus
  • Strategy
  • Positioning
  • Architecture
  • Process
  • Creative Expression
  • Naming
  • Messaging
  • Design
  • Digital
  • Audience Engagement
  • Marketing
  • Communications
  • Campaigns
  • Content
  • Program Management
  • Assets
  • Tools
  • Training
  • Events


Jobs at Salt

Account Manager


Brand Strategist


Senior Designer


Design Intern


Working at Salt will give you the opportunity to do some of the most influential work in your career for some of the most influential businesses in the world. From start-ups to Fortune 1000 companies, we build brands and digital experiences that will push your strategic, creative and technical capabilities.
With great benefits, a great environment and a desire to push the limits, we are looking for the best talent out there, whether you've got years of experience or you're just out of school.

For more information contact us, browse the job openings or follow us on Facebook to see what we're doing today.

Essential Starts Here. Contact Us.

San Francisco

1620 Montgomery Street, Suite 120
San Francisco, CA 94111

New York

110 Leroy St #9
New York, NY 10014

General Inquiries

contact salt

New Business

contact david

Job Inquiries

contact HR