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Salt is proud to be the strategic branding partner of the Plus Network

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We build essential brands.

Because if you’re not essential – you’re irrelevant.

They dictate your market share, product viability and life span. They’re your stock price, media buzz and critical mass. They’re judge, jury, metric, evangelist or critic. They’re your customers, your prospects and your influencers. They call the shots and set the rules. And they alone will decide whether your brand is iconic or generic, relevant or unworthy.

At Salt, we work with leaders to identify what makes their brands essential to these powerful people: today’s consumers. We find intersections of growth among business strategies, market opportunities, and customer insights. When a brand is focused and engaged, it creates a multiplier effect by making the most of every consumer interaction, across channels, across touchpoints, across boundaries. It enables you tell more powerful and compelling stories, create richer expressions and deliver genuine engagement. In todays hyper-connected world, that’s how you reach people – and more importantly, how they reach you.

So, ask yourself - is your brand essential?

The Essential Checklist

Is there a clear, focused and endorsed strategy?
Is it strongly differentiated from competitors?
Is it relevant and engaging to customers?
Is it adept at delivering on business objectives?
Is it dynamic enough to motivate employees?
Is it going to make a difference in the world?

Helping PWP to Thrive on Complexity

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Amaze yourself with ODG Smartglasses

visit ODG

Helping Pearson expand their VUE

visit Pearson vue

Illuminating the world of lighting

visit Lumens



  • Business Focus
  • Strategy
  • Positioning
  • Architecture
  • Process
  • Creative Expression
  • Naming
  • Messaging
  • Design
  • Digital
  • Audience Engagement
  • Marketing
  • Communications
  • Campaigns
  • Content
  • Program Management
  • Assets
  • Tools
  • Training
  • Events


Jobs at Salt

Working at Salt will give you the opportunity to do some of the most influential work in your career for some of the most influential businesses in the world. From start-ups to Fortune 1000 companies, we build brands and digital experiences that will push your strategic, creative and technical capabilities.
With great benefits, a great environment and a desire to push the limits, we are looking for the best talent out there, whether you've got years of experience or you're just out of school.

For more information contact us, browse the job openings or follow us on Facebook to see what we're doing today.

Essential Starts Here. Contact Us.

San Francisco

1620 Montgomery Street, Suite 120
San Francisco, CA 94111

New York

110 Leroy St #9
New York, NY 10014