For nearly 20 years, Salt has been helping clients make their brands essential to their customers, shareholders, partners, and employees. We've had the great pleasure of working with some of the world's leading brands and the most energetic start-ups across a wide range of industries. Our business has been fueled by disruption and transformation as brands look to build upon the challenges and opportunities around them. And now, we find ourselves in the same situation.
LRW Group has been an invaluable partner to Salt over the years. We've seen client after client combine the best of the group’s research and insights with Salt’s strategy and creative expression. It became clear that by combining our services together, we could deliver a more comprehensive and integrated solution. So, when Salt was invited to join LRW Group, it was an obvious fit. Starting today, we will operate under the company's Action Division, spearheaded by Kelton Global.
The whole team at Salt is excited to be part of LRW Group's vision for the future. We have always been ambitious, and this opportunity will fuel our growth. It will give us the reach, capability, and momentum to create more effective solutions for our clients that help them impact the world and improve people’s lives.
We look forward to continuing our work with our current clients and building opportunities with new ones. At Salt, we know Essential Brands must be built on powerful insights. Because if you’re not essential, you’re irrelevant.
For more information read the press release here.
Learn more about the LRW Group https://lrwgroup.com and Kelton Global https://www.keltonglobal.com/