Naming Expert (SF)

Salt Branding is looking for a naming expert.

Yes, literally someone to create names. This may be a surprise to some people (in which case this probably isn’t the job for you), for others it’s a well-trodden profession with highly skilled experts who’ve been producing great names and naming strategies for years.

Salt creates brands for large and small, B2B and B2C organizations and many of those projects require essential names as part of the process. Sometimes these are unique stand-alone names for new companies, products, services or technologies. But many times, they are part of a broader business proposition where identification of specific features, benefits, systems and capabilities are key to communicating both the utility and emotion of an experience.

Salt is looking to expand its roster of talent in this area. Yes, you need to be able to create good names, but MORE importantly you have to be able to think through the strategic implications of a name and how it will be used. In addition, a good knowledge of the naming process, trademark law and URL strategies are important. Candidates must be fluent in top of trends in naming across a range of categories including, technology, social media, business, culture both pop or non-pop, in the US and abroad.

This role is to become part of Salt’s broader naming team, working directly with our strategists, designers and writers and ultimately clients.

This is not a role that most people have been to college for and consequently many great namers have eclectic backgrounds. We’re less interested in where you went to school, but more in what have you done since you left. However, this is not an entry level position and direct experience at a naming agency, branding company or other creative firm is required. The ability to speak one or more languages is a nice to have.


  • Great health, dental and vision care – because you need to take care of yourself.
  • 401K matching plans – you might not work here the rest of your life, but it’s good to plan ahead.
  • Flexible spending, transit and parking accounts – ways to help you save money every day.
  • Decent vacation and time-off – we all need to recharge the batteries.
  • Community service time – giving back is important.

Interested in this position?
Please submit your resume and relevant examples.

Apply now
apply now

Working at Salt will give you the opportunity to do some of the most influential work in your career for some of the most influential businesses in the world. From start-ups to Fortune 1000 companies, we build brands and digital experiences that will push your strategic, creative and technical capabilities.

With great benefits, a great environment and a desire to push the limits, we are looking for the best talent out there, whether you've got years of experience or you're just out of school.

Essential Starts Here. Contact Us.

San Francisco

1620 Montgomery Street, Suite 120
San Francisco, CA 94111