Salt wins 7 Transform Awards for Zenni

With over 30 million glasses sold, Zenni’s Eyewear for Everyone strategy is disrupting the optical category and making value accessible and stylish.



Zenni and Salt Branding win seven out of seven awards at the 2017 North American Transform Awards. The Awards focus on brands that have solved a clear business challenge and delivered a ‘transformative’ experience across categories and skillsets. The Awards include:



  • Best brand development project to reflect changed mission/values/positioning
  • Best use of copy style/tone of voice


  • Best creative strategy
  • Best rebrand of a digital property
  • Best strategic/creative development of new brand
  • Best implementation of brand development project


  • Best visual identity in the retail sector