Private Case Study

Due to client requests this case study is not publicly available. 

Contact us directly or give us a call at 415.616.1500 to learn more about this work.

Why defining purpose makes brands essential

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Disruption is a reality.
What’s your answer?

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We build essential brands.

Because if you’re not essential – you’re irrelevant.

They dictate your market share, product viability and life span. They’re your stock price, media buzz and critical mass. They’re judge, jury, metric, evangelist or critic. They’re your customers, your prospects and your influencers. They call the shots and set the rules. And they alone will decide whether your brand is iconic or generic, relevant or unworthy.

At Salt Branding, we work with leaders to identify what makes their brands essential to these powerful people: today’s consumers. We find intersections of growth among business strategies, market opportunities, and customer insights. When a brand is focused and engaged, it creates a multiplier effect by making the most of every consumer interaction, across channels, across touchpoints, across boundaries. It enables you tell more powerful and compelling stories, create richer expressions and deliver genuine engagement. In todays hyper-connected world, that’s how you reach people – and more importantly, how they reach you.

So, ask yourself - is your brand essential?

The Essential Checklist

Is there a clear, focused and endorsed strategy?
Is it strongly differentiated from competitors?
Is it relevant and engaging to customers?
Is it adept at delivering on business objectives?
Is it dynamic enough to motivate employees?
Is it going to make a difference in the world?

Making Craftsy more

visit Bluprint

I can see Clearly now...

visit Clearly

Bring Security and Networks together

visit Plixer

Optimism wins awards

visit KLA
Salt Branding is now part of Material
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Private Case Study

Due to client requests this case study is not publicly available. 

Contact us directly or give us a call at 415.616.1500 to learn more about this work.

COVID-19 Perspectives



Business Focus
  • Strategy
  • Positioning
  • Architecture
  • Process
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Creative Expression
  • Naming
  • Messaging
  • Design
  • Digital
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Audience Engagement
  • Voice
  • Communications
  • Campaigns
  • Content
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Program Management
  • Assets
  • Tools
  • Training
  • Events
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Paul Parkin

Founder, Creative Director

David Neugebauer

Founder, Strategy Director

Rick Herrick

Founder, Managing Director

Jobs at Salt

Working at Salt will give you the opportunity to do some of the most influential work in your career for some of the most influential businesses in the world. From start-ups to Fortune 1000 companies, we build brands and digital experiences that will push your strategic, creative and technical capabilities.
With great benefits, a great environment and a desire to push the limits, we are looking for the best talent out there, whether you've got years of experience or you're just out of school.

For more information contact us, browse the job openings or follow us on Facebook to see what we're doing today.

Services – Spotlight

Essential Starts Here. Contact Us.

San Francisco

1620 Montgomery Street, Suite 120
San Francisco, CA 94111

Los Angeles

1900 Avenue of the Stars
Los Angeles, CA 90067


200 South Wacker Drive, 16th Floor
Chicago, IL 60606

New York

38 West 21st Street, 2nd Floor
New York, NY 10010