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What’s your essential brand profile?


At Salt, we talk a lot about ‘Essential’ brands. Brands that cut through the clutt ...

by Paul Parkin in Creative, Strategy

  • Salt wins 7 Transform Awards for Zenni

    by Paul Parkin in Business, Strategy

  • Interesting Brand stuff in 2017

    by Paul Parkin in Business, Strategy

  • Twitch TV, ESPN and eSports. What’s a brand to think?

    by Matt Walsh in Strategy

  • Opinion: Can brands disrupt disruption?

    by Matt Walsh in Strategy

  • Consumers don’t mind personalisation… if they think it will aid them

    by Guest Post: YouGov in Strategy

  • The License to Innovate

    by Guest Post: Interel in Strategy

  • What Marketers Miss About AR Disruption

    by Guest Post: Envy in Strategy

  • How to Woo, Wow, and Win the Influence of Early Adopters

    by Guest Post: GLG in Strategy

  • Avoid Brand Collapse: Be Fast or Be Last

    by Guest Post: WE in Strategy

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