Art & Tech: A Dialogue
In the marketing business, we read a lot about how digital media is changing our lives. We listen to analysts and experts, other marketers, and sometimes to consumers, but what do artists have to say? If art is a mirror for society, then what does it have to show us about our technology-driven world?
Looking at a broad group of contemporary artists and art, one main theme emerged—connection. A lot of modern artworks explore and question the connections created by technology: the link between the digital and our physical world, the relationships among us that are helped or hindered by devices, the software and hardware that can empower our creative sides and allow new types of experiences. There’s an overall tone of optimism; ideas of inclusion and possibility. But there’s also a realism about the implications of change. Like many of the new media of our age, it’s a conversation.
From artists and curators to technologists and brands, today’s art and technology professionals are engaged in a dialogue. Artists are using technology in and for their work. Businesses are sampling from art to market their technologies. Artists are responding to the business of technology. Big tech companies are running artistic programs, like Google’s DevArt and Intel’s Creators Project, to promote creative thinking that utilizes their products. Developers are in demand, especially those with imagination—the ones who might just create the next wonder. Everyone can be an artist, everyday, thanks to Instagram and iPhones.
So does technology really improve our lives? See what these artists have to say:
- Ai Weiwei on Twitter https://twitter.com/aiww promotes art and ideas non-traditionally using social media
- Brian Eno’s generative music software http://www.generativemusic.com makes art more accessible to people through technology
- Burning Man http://burningman.org organizes people to rethink and reimagine society
- Chris Milk’s interactive videos http://milk.co create new media and experiences with new technology
- David Hockney’s iPad drawings http://www.hockneypictures.com move a traditional practice into a new medium
- Doug Rickard’s Google Maps street view photography http://www.dougrickard.com finds source material in public technology
- Miranda July’s Somebody app http://somebodyapp.com comments on the isolation often created by technology that seeks to connect
- MOMA’s online collection http://www.moma.org/explore/collection/index digitizes forms of culture and cultural expression for all
- New Museum incubator http://www.newinc.org adapts technology processes for art-making
- The Office for Creative Research http://o-c-r.org uses art as a problem-solving method
Continue the dialogue @SaltBranding #arttechdialogue